Trust Agents: Chris Brogan & Julien Smith
Larry Weber's "Sticks and Stones" serves as a wake-up call to any business leader that is not taking the online environment seriously when it comes to protecting reputation, building trust and engaging with customers. He offers practical action items, useful hints and valuable nuggets, all rooted in real-life examples, that will make you want to take action immediately.
Amazon shows that people who buy this book also buy "Trust Agents", by Chris Brogan and Julien Smith. These books seem to tackle the same space, but are vastly different. I recommend Weber's book for CEO's, business-leaders and other business people (of large or small enterprises) who aren't deeply ensconced in the social media phenomenon at the moment. This book is an excellent way to begin learning how impactful it can be and what steps should be put in motion.
Amazon shows that people who buy this book also buy "Trust Agents", by Chris Brogan and Julien Smith. These books seem to tackle the same space, but are vastly different. I recommend Weber's book for CEO's, business-leaders and other business people (of large or small enterprises) who aren't deeply ensconced in the social media phenomenon at the moment. This book is an excellent way to begin learning how impactful it can be and what steps should be put in motion.
Trust Agents is more suited to those who have some experience in this environment and I found it a little more engaging on a deeper level.
In truth, the books compliment each other and reinforce their core messages about online reputation and the power of social media. Both are worth reading...and acting upon.
In truth, the books compliment each other and reinforce their core messages about online reputation and the power of social media. Both are worth reading...and acting upon.
Next book review in this space will be Six Pixels of Separation, which I have ordered from Amazon.
