Digital Identity

A broad metal chain.Image via Wikipedia

You are involved in an Internet business. You are looking at hiring a senior business development executive. Or a PR or marketing hire. You come across a decent CV and your hopes start to rise. You sign into LinkedIn to check out the candidate's profile.

2 contacts. The candidate for the role of business development has 2 contacts within his/her LinkedIn network.

What is your immediate reaction? Are you a little disappointed, concerned even? For sure its not a positive feeling you get.

That's because people's online identities create an expectation of their offline capabilities.

Is this response justified? Maybe, maybe not. But that's the way it is, and becoming more so every day.
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4 comments:

Marc Ashwell said...

i agree with you kevin, if i am looking at hiring somebody to either sel or design digital media, then i am disappointed if i can't google them or find them online. it is the one line of work where if you really love it, you live it...

Kevin said...

Hi Marc, thanks for commenting. You are spot on. By the way, I am enjoying all your feeds and links.
Best regards
Kevin

Anthony said...

It would be a sure sign that I would have to check out.

But on the other hand From a sales point of view I would have to hesitate about putting up all my contacts in one place. It would become a great list for my competitors to work. If I was dealing in multi pricing levels I would not want my clients talking to each other to see who got the best pricing.

By the way somebody has to invent a portable spell check for us older guys who can't type.

kevin said...

Great point Tony; never saw it that way.