It was a busy year, and one that I will remember (from a business perspective) as the year
Jemstep launched the initial version of its website to the public. I say "initial" version because it encompasses one major component of our product roadmap (our core ranking engine) but there are several more huge additions which will be happening in 2012, combined with improvements to the user interface.
We were pleased that we surfaced on the radar of many investors - our jemstep community is growing nicely - and we are continuously learning from user comments and behaviors. There were also invaluable learnings to be had from some Jemstep reviews in 2011, and we responded quickly to what we thought were important comments through quick iteration, thanks to our great team.
The result is that we've ended 2011 in a very good place in terms of the robustness of our ranking technology; there is nothing like it available on the web today and it's a mighty powerful tool for investors to evaluate the mutual funds and ETF's they own or are considering investing in.
Some are recognizing the groundbreaking power under the hood - culminating in financial writer Clarke Shultz putting us at #1 on his list of investment web sites for d-i-y investors for 2012. Our challenge is to make this technology more accessible to everyone.
The exciting thing is that its only just the very beginning.
Happy holidays and I hope you come visit in the new year!